Industry Recognition.
FranklinCovey has been selected as one of the 2025 Top 20 Sales Training and Enablement Companies by Training Industry. This honor reflects the organization’s continued excellence in empowering sales professionals through skill development and innovative training methods. Training Industry’s list highlights companies that demonstrate strong market presence, quality content, and customer satisfaction.
Program That Made the Difference.
FranklinCovey’s recognition was driven by its standout program, “Helping Clients Succeed: Strikingly Different Selling.” The program focuses on equipping sales professionals with the mindset and behaviors to become trusted advisors. It helps them achieve consistent, high-performance outcomes and engage with clients in meaningful, results-driven conversations.
Innovative Use of Technology.
The training program also leverages AI-powered role-play simulations to enhance learning and retention. These simulations allow sales teams to practice real-world scenarios in a risk-free environment. Participants build skills and confidence through engaging, tech-enhanced learning experiences. This technology supports both individual and team performance growth.
Comprehensive Access with All Access Pass.
\The company offers its training through the FranklinCovey All Access Pass®. This includes modules such as “Strikingly Different Selling for Sales Leadership,” “Negotiate Win-Win,” and others. These learning tracks are tailored to meet the varied needs of sales teams at every level, from beginners to experienced leaders.
Leadership Perspective.
Paul Walker, CEO of FranklinCovey, emphasized that the company’s goal is to transform the way people sell. He highlighted the blend of timeless principles with modern technology as the key to their success. Jennifer Colosimo, President of Enterprise Division, added that over 70% of participants adopt the tools and apply them effectively.
Global Reach and Client Base.
FranklinCovey delivers training in more than 160 countries and supports thousands of organizations globally. Their clients range from Fortune 100 and 500 companies to government agencies and education systems. This extensive reach demonstrates the scalability and universal relevance of their sales solutions.
Final Thoughts.
FranklinCovey’s position among the Top 20 Sales Training and Enablement Companies of 2025 reflects its lasting impact in the field. By combining proven methodologies with forward-thinking tools, the company remains a trusted partner in global sales development.
